I have had the pleasure of meeting SO many people through social media. My partner…
Want sales?
You need leads first. But, you already know that, right?
So, youâre madly posting x3 times a week on Instagram, recording weekly podcasts and growing an email list of subscribers you desperately hope will one day buy.
Little by little, your audience grows.
Yay!
But then, the next hurdle â MY LEADS ARENâT BUYING!
Ahhh, yes.
Itâs a common conundrum.
Like the course creator who spends $3,000 to build their list ahead of a launch â
only to roll out a big, flashy launch and hear crickets chirping in their bank account (and not a SINGLE âcha-chingâ).
Or the service provider that busts their gut creating Reels â
only to have one FINALLY go viral and give them 1000 new followers, and not a SINGLE one enquiry for their signature design service.
Or the coach who spends seven hours on discovery calls trying to convert new leads â
only to have ONE convert into a new client for their upcoming group coaching program.
All three KNOW the importance of leads.. but theyâre missing ONE critical distinction:
The difference between a LEAD.. and a QUALIFIED lead.
And TRUST ME, if you want a profitable, sustainable business with a steady stream of dreamies buying your offer/s? You need a process for distinguishing the FORMER from the LATTER quickly.
That’s EXACTLY what we are diving DEEP into in this episode of the podcast!
So, letâs break it down.
Example:
Social media followers, email subscribers.
What are they:
They have come into your ecosystem because you gave them something they want. Depending on your content strategy, traffic source and marketing strategy, they MAY or MAY not be right for your offers.
2. Qualified Leads â
Example:
Email subscribers and followers who are the perfect fit for your offers
What are they:
An echelon higher. A specific, defined lead that fits the specific qualification criteria for the core offer/s in your business and who is primed and ready to buy.
TWO đ DIFFERENT đ PEOPLE âTWO đ VERY đ DIFFERENT đ OUTCOMES.
If people arenât BUYING YOUR STUFF, you donât have qualified leads.
Itâs that simple.
Which begs the question, how do you get them?
Well, itâs simple, and itâs a three step process â
If you donât know WHO you are speaking to and the qualification criteria that define your dreamies, how can you ever expect to attract them (âif youâre speaking to everyone, youâre speaking to no-oneâ);
2. Craft specific content to attract them
DO NOT create content âfor everyoneâ to be popular, without aligning it to serve the people who want to buy from you;
3. Quickly qualify them
This is where the magic is! If you are doing the first two right, you will be well on your way to an audience of people who will actually buy from you.
The best way to identify them?
With a âheck yes!â low cost offer that turns them into a buyer and PRIMES them to be ready for your main offers. And THIS, my friend? Is EXACTLY what we are able to help you with in Paid to Grow.
Bottom line?
If youâve GOT leads, and youâve GOT an offer, but people arenât buying â>
The solution to the latter.
An âin betweenâ step to identify your qualified leads and perfectly prime + position them to be READY for your main thing/s (and we’re handing it to you on a silver platter)
We call it a Paid to Grow offer.. and you can get it right now at steviesayssocial.com/courses for a steal.
If you enjoyed this episode and the Stevie Says Social podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.
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