What do you do when you start to feel that your brand no longer reflects the evolution and growth of your business? When you start to feel, dare I say it, self-conscious when you’re asked about your business at a party, sure that the name “Stevie Says Social” will diminish your authority or how seriously […]

We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds for ALL businesses (both online and offline, course-based and otherwise) are here to stay for a season or two. And, when things in the online business landscape are […]

“I don’t have TIME to start a podcast..”“The tech is overwhelming, I don’t know where to start..”“But what if I run out of topic ideas?” If you’ve EVER considered starting a podcast, it’s likely that one of these “buts” have stopped you dead in your tracks. And, I get it. In a world where we’re […]

Starting my podcast is hands down, without a doubt, the single most powerful and highest ROI marketing strategy I have ever adopted in my business. It is almost single handedly responsible for 40% of enrolments into our Launchpad program, and for the remaining 60% it is a significant warm up strategy for people who “found” […]

Tough love-bomb 💘💣 — Without authority, you will find it incredibly tough to sell. And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that. Think about the people that you buy from and work with online. Most likely, you decided […]

Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any other boring, generic advice like that. What I quite literally mean, is that when you are building out and implementing your marketing strategy, the “posting on social […]

Would you like to know what strategy Cat Skreiner used to double her best pre-Launchpad launch results? Cat Skreiner was already a successful course creator when she joined Launchpad in 2022, and had launched her flagship course multiple times before joining us. She explains the strategy she used to double her best launch results within […]

To sell a course, the right people need to see your offer. Period. Without eyeballs, there aren’t sales. Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience. Because at the end of the day? Audience and leads are actually two very different […]

Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and have you WAITING for them to throw open their doors and offer you their course or program – is both art and science. In reality? I liken launches like that […]