When you’re a busy business owner or entrepreneur, the idea of leaving your business baby for any reason can be an overwhelming thought. When it’s for maternity leave, a holiday, stepping back for school holidays or to tend to other priorities in life, an extended break forces you to think about what you’re going to […]

Want to learn how to scale, simplify and automate your business like a BOSS? Of course, you do.  Learning how to simplify and automate allows you to build a business that doesn’t require you working crazy hours. And, in a small business world where far too many of us are doing exactly that, anything that […]

Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list?  No?  Well, you bloody should be.  What’s that saying? Oh yeah.  Fail to plan, and you plan to fail.  Here’s what NOT to do when it comes to your marketing.  Listen […]

Let me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you. Ever jumped online and ogled a pair of shoes on a fave brand’s website, only to be tracked around Facebook and Instagram for days with images of them […]

Want some tips and tricks for Facebook Ads success from someone in the trenches running them every day?  Yeah?  Well, you’re in luck because that is exactly what I’m going to give you! Cat Skreiner is a self-confessed tech nerd who – after 20 years in the marketing space working for some of the biggest […]

Want to DIY your Facebook Ads but have NFI where on earth to start?  If so, you’re not alone.  Facebook Ads have always been a powerful way for small businesses and solopreneurs to get in front of their dream clients, but – for many – they have always been a little bit of a dark […]

Sure, generating leads for your business is nice and all.  I mean, who doesn’t want that?  But have you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat?  Where are you sending people to? Your website?  And if so, is that website optimised […]

Please, for the love of all things good and holy, STOP making these LinkedIn mistakes.  Some of them are affecting your visibility.  Some of them are affecting your reach. And I hate to say it, but some of them are really hurting your online reputation and personal brand.  If you’re gonna invest time and energy […]

Considering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start?  If so, this is the podcast episode for you! Judging by the feedback received on my recent podcast episode with Ruby Lee – which covered how she generated 1.5 million views on a single post – […]