Brand matters:: Here’s What You Need to Know to Get Yours Sorted

So, let’s dive in!

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Here’s a summary of what is discussed in today’s episode:

[3.13] What is branding?

[4.28] Examples of branding in practice, and what we can learn from big businesses getting it right.

[5.30] The importance of crafting your brand story when you are very first starting your business.

[7.45] Why branding is trial and error – even for the experts!

[8.30] The process of branding and what is involved – strategy.

[9.00] Differentiation.

[12.00] Your Brand Personality.

[13.30] Competitor analysis.

[15.30] The process of the evolution of your brand.

[16.40] What a brand refresh involves.

[17.00] Whether a small businesses should engage a brand person at the start or whether to do it later?

[26.00] How branding and social media fit together.

[28.00] The importance of providing value in your social media channels.

[29.00] The importance of target audience and why it matters practically.

[33.40] Instagram is a brand platform.

[34.00] The Marketing Mix.

[37.00] Where social media sits in the marketing mix.

[37.44] The return of traditional marketing.

[39.00] Social media accounts that Tara follows.

[42.00] Top tips for small businesses looking to DIY their branding.

Keep Listening!

Listen On: Apple Podcasts | Spotify