Building Authority and Becoming a Thought Leader in Your Niche

July 12, 2022

Tough love-bomb 💘💣 —

Without authority, you will find it incredibly tough to sell.

And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that.

Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online.

Certainly, it is true for our OWN business. When clients join our Launchpad program, we ask on the intake form where they found us. The podcast and Instagram, they overwhelmingly say.

And, even if they FIRST came into our sphere via Facebook ads or another means, it is still usually our podcast and content that warms and endears them to us and is the catalyst for them purchasing.

Listen On: Apple Podcasts | Spotify

If you want a sustainable business online, you can’t simply show up and start selling and expect for people to flock through the door. In our Launchpad program, we have a Foundation Round in which our clients pitch their courses and get paid to create them.

One thing we know for sure? Is that it’s the clients that follow our Traffic and Visibility plan and commit to showing up, being visible, sharing their thought leadership and authority in the lead up that reach their big goals.

A big red flag? Sending one email, writing one blog post and creating one social media post.. after being dark for weeks or months.. and then wondering where it all went wrong.

If you want an expert business, in which people look up to you as a thought leader and want to follow your processes to achieve the transformation promise of your course? You NEED authority, and authoring content. Well, it’s a complete non-negotiable.

Here’s five tips for building authority and becoming a thought leader in your niche:

1️⃣ Commit to a Core Content Channel

2️⃣ Take a Stand and Stake Your Ground

3️⃣ Be Consistent AND Consistently Awesome

4️⃣ Build Multiple Touchpoints

5️⃣ Create Micro Content

Doors to our Launch Your Wildly Successful Podcast course will be opening next month, and if there is one thing I know for sure? It’s that podcasting is one of the BEST ways to build your authority, thought leadership and become a micro celebrity in your niche.

It’s NOT too late. You’re NOT too early.

Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet quickly and efficiently? You can get it for FREE at www.steviesayssocial.com/leadmagnet now!

Enjoy this episode?

If you enjoyed this episode and the Stevie Says Social podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Keep Listening!

Listen On: Apple Podcasts | Spotify

Podcast

If you’ve got big business dreams but you’re stuck when it comes to all things digital 

subscribe
now

leave a 
review

Reviews are like PODCASTER GOLD. If you leave a rating + review on ITunes, screenshot it to me via Insta DM for a Instagram shout out on my stories [just my way of saying a HUGE thank you!]

Leave a rating + review

X

Reply...

X

I WANT TO CREATE A COURSE

WANT to create, launch and scale a flagship online course?

Our July intake opens on June 16! Apply for our 12 Month High Level Group Coaching Program, Launchpad, now and get access to a free advanced private training with all of the details.