Five Launch Lessons From My Most Successful Online Course Launch To Date

June 11, 2019

Apple Podcasts

Wondering what goes on behind the scenes of a successful launch?

The good, the bad and, well – to be honest – the ugly, too?

Of course you do.

Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes.

The latest launch of my Hashtags Aren’t The Answer membership program was no different.

So here goes. Five launch lessons from my most successful launch to date.

Launch Breakdown

Let’s start with a little context.

In episode 49, I break down how I created my signature online course, Hashtags Aren’t the Answer. That online course is now the centrepiece of the my signature membership program and it’s launch last month was my second major launch in 6 months – and ever.

The amount of work that goes into the creation of a killer launch is not insignificant. There’s the planning phase, where you’re mapping out all of the bits and pieces. There’s the pre-launch phase, where you are building up the hype and excitement around your launch. There is the cart open phase, which is where you’re actually selling and promoting, and there is the post-launch hangover.

Which is very much a real thing.

I’ll be breaking down the anatomy of a launch in a future podcast episode, but for now? All you need to know is that if you want to do it right, it’s a lot.

And, you guys know me. I like doing things right.

When you nail it, though? It can absolutely pay off.

Both of my online program launches have been very successful for a launch newbie. They were $100k plus launches, and they have completely transformed my business.

I also LOVE teaching my members great social media.

I’ve said before, and I’ll say it again.

Social media and digital marketing, when done well, can transform your business and your life.

Helping other business owners achieve in their own business?

It’s the ultimate.

That’s the good.

Now, let’s break down the five lessons I learned during the launch of my online program.

Summary of Episode

  • Why a 19 day launch period is far too long;
  • Dealing with copycats;
  • Email deliverability issues and their impact on an online course launch;
  • Rude people and how to deal with them (especially when you are producing free content!); and
  • The risk of burn out and how to minimise it.

Links and Resources


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