This episode is all about email marketing tips for beginners, with the lovely Helen and…
Sometimes, the very best parts of a podcast interview are captured in the moments immediately before or immediately after the actual recording.
My last interview with the lovely legends from Two Girls and a Laptop is the perfect example of this, and it’s the topic for this episode.
But before we go into that, let me start with this.
One thing I’m really super passionate about is that we are all, as small business owners, in this together.
Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed.
NOT by competing.
Not by looking over the fence and comparing.
And certainly not by tearing others down.
I call it good karma business, and it’s something that I have seen at work in my new and growing business time and time and time again in the short six months that my business doors have officially been open.
Digital marketing isn’t what I would call a blue ocean (if you haven’t read the book Blue Ocean Strategy you MUST, but essentially this refers to an untapped market with little competition).
As a whole, the industry is overcrowded, full and bursting at the seams with so-called experts all apparently competing for the same business.
At least, that’s how it appears from the outside.
From the inside, it is in my humble opinion a completely different reality.
There are a few practitioners that really know their thing. They have a niche, they do it well, they stay in their lane and as a result?
They are so open, friendly and supportive of others doing the same.
They’re not afraid of losing business by lifting others up, because they’re confident in who they serve, their ability to do it well and that, in that context, that there is enough work and clients and opportunity for everyone.
It’s premised on an abundance mindset, and a belief that even in a crowded marketplace there is room for everyone.
Which brings me squarely back to my post-podcast discussion with Helen and Jacqui from Two Girls and a Laptop at the end last week’s email marketing episode.
It started with Helen – or Jacqui, I can’t quite remember – thanking me for promo’ing their email marketing webinar at the end of the episode.
Of course, I said.
I followed up by mentioning my thoughts around good karma business.
That helping out others – even if they’re in similar industries – was never a problem because ultimately good people helping good people had only ever, in my experience, lead to good outcomes.
It’s something that I wholeheartedly believe too,” said Helen.
“It reminds me of something that my yoga teacher once said to our class of would be yoga teachers. That we’ll never be competing because there’s enough yoga to go around”.
There’s enough yoga to go around.
God, I love that.
There’s enough business.
There’s enough work.
There’s enough clients.
There’s just enough.
By supporting each other, even in the same or similar industries, we’re showing that we’re confident in our product or service, that we know our target audience and our niche, and that there is an abundance of opportunities for those that know what the hell they’re doing and who are doing a good job.
By promoting and supporting and working together, we ultimately build a community and the karma that comes back when you do that is truly exceptional.
It’s led to work referrals, and interview opportunities, and heartfelt advice and assistance, and business friends going out of their way to help me with this or that, and invitations to dinners with new friends, and shoulders to lean on, and so much more.
Having so many others in my network, like Helen and Jacqui, sharing this same mindset gives me so much faith that there are some seriously good eggs surrounding me.
And so, the lesson is this.
Be open to supporting other in similar, competing industries.
Think of ways to work together.
To offer support and assistance.
It all comes down to being confident in your offerings, and adopting an abundance mindset when dealing with your industry peers.
Do copycats exist? Sure, but they aren’t your ‘people’ and they aren’t going to get very far by being unoriginal.
Will adopting this mindset mean losing business? Maybe! But the whole aim of the game is to attract THE right people to you. This is a long term play, and being supportive and open will only EVER help your business in the long run.
At the end of the day, if you’re good at what you do, and you’re confident in your brand and your offering, there’s enough yoga to go around.
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