How to Create an Epic Lead Magnet in 60 Minutes or Less

March 29, 2022

You know you should be growing your email list. Maybe you already have a random freebie collecting dust somewhere on your digital shelves. But actually taking it seriously? Well, it feels overwhelming, there’s a million other things to do and if you’re honest – it currently sits at about #1,031 on your priority list of business to dos.

What if I told you that the RIGHT lead magnet is the gateway to more leads, sales and money in the bank? Because it is, and it doesn’t have to be hard. The secret? The RIGHT strategy, and a simple, here’s-exactly-how-you-do it template handed to you on a silver platter.

In today’s podcast episode, I’m giving you both.

Listen On: Apple Podcasts | Spotify

Here’s what we cover:

There are five key steps to creating a profitable lead magnet. To summarise, they are:

  1. Topic: There is both an art and a science to choosing a topic for your lead magnet that effortlessly ascends perfect fit buyers into your offers. We break down the three things you need and why it’s so important to start with the end in mind.
  2. Topic: The delivery format for your lead magnet matters! We show you how to model your lead magnet to fulfil all five ‘must’ have requirements for a freebie that sells.
  3. Template: No-one wants to create a lead magnet from scratch! Follow our step-by-step, here’s-exactly-what-to-put-where template to create your lead magnet quickly and efficiently (so you can get it out the door and start growing your list without overthinking, second guessing or the dreaded blinking cursor).
  4. Tech: There is a simple funnel required to set up your lead magnet; we walk through the key steps.
  5. Traffic and Tracking: Once your lead magnet is set up, you will need to drive traffic to it and then analyse what’s working and what’s not. We’ll show you how to ensure that you are driving eyeballs with the three key traffic sources, and how to assess your data to troubleshoot if need be.

Want to get your hands on our DONE-FOR-YOU lead magnet template for creating your own lead magnet quickly and efficiently? You can get it for FREE at now!

Are you ready to create, launch and scale your flagship digital course in 2022? Head to to apply for our 12 month, high touch group coaching program.

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Listen On: Apple Podcasts | Spotify


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