How to Use Facebook Live and Instagram Stories for Business with Emily Spicer-Stuart

September 4, 2018

In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart.

As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with.

This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also that you are someone that they like and can relate to.

Emily overcomes both of these objections with a (very!) strong social media marketing game that focuses specifically on Instagram Stories and Facebook Live.

So, let’s dive in!

Listen On: Apple Podcasts | Spotify

Here’s what we cover:

  • How Facebook Live can help you connect to your tribe by letting people in ‘behind closed doors’;
  • How easily Facebook Live can be incorporated into your day;
  • How to write an engaging caption to entice people to watch your Facebook Live;
  • How to use Facebook live to position yourself as an expert and also relate to the RIGHT people;
  • How to get over the fear of getting started;
  • The importance of preparation and what to do to get ready before you hit the live button.
  • Practical examples of how Facebook Live and Instagram Stories has amplified your business.
  • How to shorten the ‘sales cycle’ for potential clients using Facebook Live and Insta stories;
  • Emily’s strategy for Facebook live, including her frequency, when she goes live, the content she includes and why.
  • Emily’s strategy for Instagram Stories, and how she uses it to grow the ‘know and like’ element.
  • How to interact with people in a Facebook live.
  • How to use Instagram Stories to open up 1:1 conversation with potential clients and customers.
  • How to keep both FB Live and Stories simple with snackable content;
  • How to add personality and to your videos – there’s no need to be perfect.
  • The importance of engaging and replying for creating community and extending organic reach;
  • Repurpose, repurpose, repurpose!
  • How to promote a Facebook Live through Instagram Stories

Links and Resources:

Other Free Resources:

  • Want to start a podcast? Check out my free INSTANT ACCESS masterclass now. Click here.

Enjoy this episode?

If you enjoyed this episode and the Stevie Says Social podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Keep Listening!

Listen On: Apple Podcasts | Spotify

Talk Social To Me

If you’ve got big business dreams but you’re stuck when it comes to all things digital 


leave a 

Reviews are like PODCASTER GOLD. If you leave a rating + review on ITunes, screenshot it to me via Insta DM for a Instagram shout out on my stories [just my way of saying a HUGE thank you!]

Leave a rating + review





WANT to create, launch and scale a flagship online course?

Our July intake opens on June 16! Apply for our 12 Month High Level Group Coaching Program, Launchpad, now and get access to a free advanced private training with all of the details.