How to Write Social Media Copy with Personality, with Ami Williamson, Damn Write

April 9, 2019

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Episode Summary

One of the most important elements of branding? Killer copy!

This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out.

Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.

In this episode, we chat about:

  • Where copywriting sits in the branding mix; 
  • The importance of understanding your brand personality and the process of then applying it to the words you use to write marketing mix. 
  • Where social media sits in the marketing mix; 
  • The importance of niching down when defining your ideal client so that you can create a brand to attract the right people, rather than trying to speak to everyone and sounding ‘vanilla’; 
  • Write like a human and inject your brand personality in the way you craft your copy; 
  • How to define your ideal client – keep a real person in mind;
  • Brand archetypes and how to use them to craft your brand and write killer marketing + social media copy;
  • How to write with personality; 
  • Writing copy has two elements to it – what you say, and how you say it. Both are important;
  • Write how you speak; 
  • Knowing what to write ABOUT and how to come up with content ideas for your social media content; 
  • Write for people a step before they need you to attract people to your social media channels at the right time;
  • Check the engagement on your social media accounts, and your competitors social media accounts, to see what content is resonating with your audience.
  • Why the best copy doesn’t always come from your own ideas, and the importance of understanding and conducting research on your customers
  • How to write a killer Instagram bio and a break down of Ami’s bio and the different elements;
  • Ami’s tips and tricks for write marketing copy when you aren’t a natural writer;
  • And MORE!

Links and Resources

Damn Write website

Damn Write Instagram account

Brand Personality Quiz

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How to Write Social Media Copy with Personality


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