Dreaming of starting a podcast and rocketing to the top of the podcast charts?
Well, stop dreaming – because it’s totally possible!
In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my Podcast Blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall.
Here’s a few things we cover in this episode:
Why Kayla decided to start a podcast as a business owner, how she uses it as a form of content marketing and her desire to share her knowledge with other business owners;
How having a podcast has helped Kayla with the sales of her information product, and her strategy for driving sales to that product;
Kayla’s generosity in giving away business advice and the impact it has had on her skincare business;
Why Kayla didn’t start a podcast when she first started thinking about, and what made her finally do it;
The process Kayla used when putting together her podcast, including purchasing equipment, developing a strategy and putting together a content plan;
How Kayla launched her podcast at the top of the podcast charts – including number #1 on the business charts on Apple Podcasts;
Tips and tricks for getting to the top of the charts;
Why you don’t need to have a big audience in order to get to the top of the charts;
What role reviews play in the weighting of podcasts within the charts;
How podcasting has allowed Kayla to diversify her marketing efforts away from Instagram;
The value for e-commerce brands starting a podcast;
The importance of having a point of difference when starting a podcast in an increasingly competitive environment;
An interesting conversation around copycats and the value in giving your best advice away for free;