Launching a Podcast at #1 with Kayla Houlihan

December 17, 2019

Dreaming of starting a podcast and rocketing to the top of the podcast charts?

Well, stop dreaming – because it’s totally possible!

In today’s episode, I interview Kayla Houlihan, the owner of Tribe Skincare. She recently completed my Podcast Blueprint and launched her podcast, The Bite-Size Biz Room at #1 on the Apple Podcasts Business Charts and #9 overall.

Listen On: Apple Podcasts | Spotify

Here’s what we cover:

  • Why Kayla decided to start a podcast as a business owner, how she uses it as a form of content marketing and her desire to share her knowledge with other business owners;
  • How having a podcast has helped Kayla with the sales of her information product, and her strategy for driving sales to that product;
  • Kayla’s generosity in giving away business advice and the impact it has had on her skincare business;
  • Why Kayla didn’t start a podcast when she first started thinking about, and what made her finally do it;
  • The process Kayla used when putting together her podcast, including purchasing equipment, developing a strategy and putting together a content plan;
  • How Kayla launched her podcast at the top of the podcast charts – including number #1 on the business charts on Apple Podcasts;
  • Tips and tricks for getting to the top of the charts;
  • Why you don’t need to have a big audience in order to get to the top of the charts;
  • What role reviews play in the weighting of podcasts within the charts;
  • How podcasting has allowed Kayla to diversify her marketing efforts away from Instagram;
  • The value for e-commerce brands starting a podcast;
  • The importance of having a point of difference when starting a podcast in an increasingly competitive environment;
  • An interesting conversation around copycats and the value in giving your best advice away for free;
  • And more!

Links and Resources

Other Free Resources:

  • Want to start a podcast? Check out my free INSTANT ACCESS masterclass now. Click here.

Enjoy this episode?

If you enjoyed this episode and the Stevie Says Social podcast generally, I have a favour. Please take two minutes to subscribe, and to write a rating and a review. You can do that on Apple Podcasts right now by clicking here. If you are an Android user, you can follow the podcast on Spotify here. Those actions will help the podcast reach more people, and I would be truly grateful. Thank you so much.

Keep Listening!

Listen On: Apple Podcasts | Spotify

Kayla Houlihan Tribe Skincare


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