LinkedIn | The LinkedIn Video Strategy that Got Ruby Lee 1.5 million Views on ONE Post

June 19, 2019

Apple Podcasts

Ahhhhh, LinkedIn.

Let’s face it – it’s one of those platforms that you know there could probably be potential on, but so far?

It’s been all spammy connection request and stale, ‘professional’ posts with zero personality.

YAWN, right?

Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now, and if you AREN’T taking advantage of it? Well, you’re missing out BIG time.

Ruby is a side hustle coach that has used LinkedIn, LinkedIn video and live video to build a sizeable coaching empire in just 12 months. She is currently travelling around the world with her little fam bam speaking at conference and events, commanding premium pricing for her offers and making a damn big imprint – all as a result of her presence on LinkedIn.

Wondering how to stand out on Linked In with Video? This is the episode for you!

Here’s a summary of the things we chat about:

  • How Ruby started her online business as a side hustle
  • How to approach having a side hustle with your full time job
  • Why Ruby decided to go with LinkedIn video as her primary content platform to promote her new business
  • The LinkedIn algorithm is still in its adolescence
  • How to approach your content strategy on LinkedIn
  • How Ruby Lee got 1.5 million views on one post
  • The virality of LinkedIn posts and how content is distributed
  • The release of LinkedIn Live (currently unavailable in Australia)
  • The dark side of LinkedIn (it’s not for the faint hearted) and how to deal with it
  • How to get over the fear of putting yourself out there on LinkedIn
  • The business opportunities that have come from Ruby Lee’s presence on LinkedIn, including Australian and international speaking gigs, brand collaborations and more.
  • LinkedIn is the platform whether the decision makers are, and the huge opportunity that presents
  • The simple sales funnel that Ruby Lee uses to turn her followers into paying clients
  • The LinkedIn voice message option
  • And more!

Links and Resources


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