SEO Basics for Small Business with Karlie Plowman, Technobird

July 16, 2018



In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird.

If you’re a small business that’s guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself.

It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that.


It’s a different story.

Organic Google search is hands down my biggest traffic source, I derive a couple of leads a day from it, and that’s a number which is growing every single day. I LOVE SEO.

And all of this came about by making a conscious effort to put a little time into learning the rope. Now, I’m no guru – that’s Karlie – but I have strung enough knowledge together to get me some tangible results and now I just want to know more!

So, this podcast is kinda selfish. It’s for me, as well as for you.

And it’s a KILLER episode.


In this episode, we cover:

  • What SEO is in more detail, and why it matters; 
  • The fundamental ‘need to know’ elements of SEO;
  • The WordPress v Squarespace debate;
  • How to create SEO friendly content for your website;
  • What link building is and why it is so important;
  • Whether social media shares impact on your SEO;
  • Whether small businesses can and should do their own SEO, or whether they should outsource;
  • What to look for in a good SEO Manager;
  • How SEO has changed in 2018 and new considerations to take into account;
  • And much, much MORE!

Karlie has also put together a cool checklist with 10 ways small businesses can drive more traffic to their website using SEO, which you can grab right here!

Happy listening.


Links + Resources



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