In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird.

If you’re a small business that’s guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself.

It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that.

Now?

It’s a different story.

Organic Google search is hands down my biggest traffic source, I derive a couple of leads a day from it, and that’s a number which is growing every single day. I LOVE SEO.

And all of this came about by making a conscious effort to put a little time into learning the rope. Now, I’m no guru – that’s Karlie – but I have strung enough knowledge together to get me some tangible results and now I just want to know more!

So, this podcast is kinda selfish. It’s for me, as well as for you.

And it’s a KILLER episode.

Shownotes

In this episode, we cover:

• What SEO is in more detail, and why it matters; 
• The fundamental ‘need to know’ elements of SEO;
• The WordPress v Squarespace debate;
• How to create SEO friendly content for your website;
• What link building is and why it is so important;
• Whether social media shares impact on your SEO;
• Whether small businesses can and should do their own SEO, or whether they should outsource;
• What to look for in a good SEO Manager;
• How SEO has changed in 2018 and new considerations to take into account;
• And much, much MORE!

Karlie has also put together a cool checklist with 10 ways small businesses can drive more traffic to their website using SEO, which you can grab right here!

Happy listening.

Links + Resources

Technobird: https://www.thetechnobird.com.au/

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