SEO Basics for Small Business with Karlie Plowman, Technobird

July 16, 2018


 

 

In this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird.

If you’re a small business that’s guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself.

It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that.

Now?

It’s a different story.

Organic Google search is hands down my biggest traffic source, I derive a couple of leads a day from it, and that’s a number which is growing every single day. I LOVE SEO.

And all of this came about by making a conscious effort to put a little time into learning the rope. Now, I’m no guru – that’s Karlie – but I have strung enough knowledge together to get me some tangible results and now I just want to know more!

So, this podcast is kinda selfish. It’s for me, as well as for you.

And it’s a KILLER episode.

Shownotes

In this episode, we cover:

  • What SEO is in more detail, and why it matters; 
  • The fundamental ‘need to know’ elements of SEO;
  • The WordPress v Squarespace debate;
  • How to create SEO friendly content for your website;
  • What link building is and why it is so important;
  • Whether social media shares impact on your SEO;
  • Whether small businesses can and should do their own SEO, or whether they should outsource;
  • What to look for in a good SEO Manager;
  • How SEO has changed in 2018 and new considerations to take into account;
  • And much, much MORE!

Karlie has also put together a cool checklist with 10 ways small businesses can drive more traffic to their website using SEO, which you can grab right here!

Happy listening.

 

Links + Resources

Technobird: https://www.thetechnobird.com.au/

 

Did you enjoy this episode?

If so, I would be so grateful if you could take a minute to rate and review on iTunes or Google Podcasts.

 

 

Talk Social To Me

Add a comment

Comments Off on SEO Basics for Small Business with Karlie Plowman, Technobird


X

Reply...

X

check out the shop

WANT TEMPLATES AND RESOURCES TO MAKE your SOCIAL MEDIA LIFE EASIER?

You need to check out The Social Shop.  Swipe our templates [ones you KNOW will work and make your life easier], use them and get back to focusing on the stuff you do well.