Six Common Social Media Mistakes and How to Avoid Making Them

June 18, 2018


 

Social media can be TOUGH.

There’s so much to learn and get right. It can be tough to feel like you’ve really got a handle on things and you’re not making mistakes.

But, don’t worry guys – I’ve got your back.

In this episode, we cover a few common social media mistakes you need to avoid making plus a few home truths to know too, and I’m here to tell you exactly what they are.

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Common Social Media Mistake 1:: Not realising it’s harder than it used to be.

EVERYONE has an Instagram account and a Facebook page these days.

To stand out, you’ve gotta produce AMAZING content that helps and adds value.

It’s not easy, and ultimately means using up one of two things – your time (if you do it yourself) or your resources (if you outsource).

A half ass job won’t cut it, and you may as well not bother.

It’s harsh but it’s true (sowwry!)

The key here? Quality matters.

There’s nothing worse than a post resulting from a the stressful ol’ scroll through the images folder of your iPhone to find something to post simply because you haven’t put anything up in three days.

Social media for social medias sake doesn’t do SQUAT anymore.

In fact, if anything it hurts your brand.

Your engagement will be low, which in turn will affect your reach, which will in turn mean that your posts aren’t pushed out to as many people by the algorithm. It’s a vicious cycle.

And the truth is, you just won’t stand out when you’re surrounded by a heap of OTHER posts that people put time, thought and effort into.

It’s so important to think about what you’re putting up on social, to plan ahead and to ensure that you’re committing to a schedule that allows you to maintain quality. In a noisy social media world, quality matters and ultimately, less is more.

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Common Social Media Mistake 2:: Treating social media as your entire marketing strategy.

Social media is a marketing CHANNEL.

And there are PLENTY of others – both online and offline – out there. Please consider them.

I see too many people place too much emphasis on growing an Instagram account and producing content for 111 people when another marketing channel – maybe partnerships, or SEO, or SOMETHING ELSE – would be a much better use of their time.

Start with a marketing plan where you think about your target market and where they are hanging out.

THEN, drill down into channels.

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Common Social Media Mistake 3:: Great content isn’t enough.

You need to be getting out there and in front of other audiences in order to draw them back to your page.

Partner with similar but non competing businesses.

Invest in Facebook ads. Add your socials to your email signature.

Basically, GET YOURSELF OUT THERE.

It’s the only way to grow your accounts and your business in 2018.

No-one is going to know you exist if you aren’t proactively doing things to bring people over to your account to see the amazing stuff that you’re posting there.

Great quality content is useless if no-one sees it.

Amplify, amplify, amplify.

Common Social Media Mistake 4:: You don’t get on, and get off.

Social media is a total time suck and vacuum.

Sure, spend time marketing your business on social but get on, post, engage and get then get the hell off.

DON’T go down the social media rabbit hole, it’s so easy to do and it’s the BIGGEST time waste.

Hot tip? Batch and schedule your content if you’re guilty of spending too much time there. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Common Social Media Mistake 5:: You use social as a substitute for personal contact.

I had a potential client reach out to me once and tell me how they were hoping that setting up their socials would mean that they wouldn’t have to go out and pitch their prospective clients.

They were a new business. It set off huge alarm bells for – sure, set up your socials and work on them consistently, but don’t think that they will take off and mean you don’t have the do the hard work in the early days.

Social is a long-term play and it should supplement your other BD efforts – because, especially in the early days, it definitely won’t replace them.

Common Social Media Mistake 6:: You don’t back up your efforts.

Social media is a conversation starter, not a deal closer.

The whole point of being on social is to join the ‘party’ where everyone is hanging out, to have people connect with you by liking your page, and then to get them the hell OFF social into a platform that you OWN AND HAVE CONTROL OVER (email, website) to further develop the relationship and to sell to them.

Posting on social with no strategy for further developing the relationship and getting people closer to a sale isn’t going to help your business and is, to be honest, a bit of a waste of time.

Think of social media as step one, and then map out and implement every step from there that will lead your prospects to buy. Implement them BEFORE you start to build your following.

I hope these tips are helpful.

I’m seeing the same common social media mistakes and mindsets over and over. Social media is great, but it needs to be used correctly & in the right context.. and not at the expense of other business development and marketing activities.

Avoid making these common mistakes, and you’ll be WELL on your way to social media success.

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