Allergic to social media analytics? I feel you – numbers are NOT my jam either. I hate ‘em. BUT, here’s the thing. When it comes to success on social media, they are critical. Why? Because if you don’t know where you’re going, how on earth are you ever going to get there? Setting goals and […]

Instagram influencer marketing can be one of the quickest and most lucrative ways to build yourself a successful business. If you get it right, you can build your brand, your tribe, your social media following and drive truckloads of sales and conversions to your site. If you get it wrong, though? You can waste your […]

Want to know how to grow a social media following for your business? I mean, who doesn’t right? When you’re first starting out, there’s NOTHING more frustrating than watching that little page like/follower number on your business’ Facebook or Instagram account refuse to budge… regardless of how much you stare at it! I know we’re not […]

  “Facebook is so f*$&king crap now,” – my brother Scott, two weeks ago. We were sitting in the car talking about my business, and how I help + teach businesses about Facebook strategy and advertising. “It’s ALL ads and stupid videos of dogs”, he said. “No-one cares about it anymore”. It got me thinking, […]

  When I tell people that I work in social media, they’re usually excited to hear more. THEN I say that I create social media marketing plans and strategies for clients, and I can see their eyes glaze over. Yep, I quite literally SEE it. People hear social media and they think ‘cool!’ ..And then […]

  Humility. Integrity. Intelligence. I have these words written on the cover of my work diary and look at them every day. Why? Because they’re the traits I want to guide my daily actions in business and in life. They are – in my opinion – the three most important traits a person can possess. […]

  Service-based businesses, I SEE you! And, I’ve heard EVERY excuse in the book as to why Instagram isn’t the right platform for marketing your business. “I don’t have a product to showcase, so it’s not for me”.. “My business isn’t visual or sexy, there’s no point”.. “I’m way too busy, and stuffing around on Instagram […]

Growing your socials is a tough gig. There’s SO much information out there on how to do it right – tips, e-books, webinars, online courses – and if you’re anything like I was in the early days, you’ve downloaded, read or paid for it all. It’s overWHELMING. Your list of social media ‘should do’s’ is […]

  Fun fact: 53 percent of all Internet usage time in 2017 is spent on the top five social media platforms. 53 percent! These days, social media isn’t just an important part of the Internet – it is the Internet. It’s where the majority of our online time and attention is, and for better or […]