Why Hashtags Aren’t The Answer (And What to Focus on Instead)

April 16, 2019


Links and Resources::


Episode Summary::

Are hashtags the answer when it comes to your social media strategy?

That is the question we tackle in today’s episode.

We cover:

  • The difference between strategies and tactics;
  • Why focusing on random tactics like hashtags without having a social media strategy isn’t smart;
  • What hashtags are and how to use them, with a focus on Instagram;
  • The right way and the wrong way to use hashtags on your posts and stories;
  • The importance of using hashtags that attract your ideal client and which hashtags will help with this;
  • When people are searching hashtags;
  • Branded hashtags and how they can be used;
  • The need to focus on a full social media strategy, of which hashtags are just a small component.

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